Why Packaging Design is Important

02/26/2018

In the creation of packaging, design plays an important role. The packaging works exactly like a marketing tool. Unconsciously, consumers look at the packaging, and if they like it, they want to purchase the product wrapped in it. Consumers usually take around 8 9 seconds to make a purchase decision on the product.

In an average store, you will come across thousands of products, but you will have a desire to purchase the products that are present in good packaging design. To make the products stand out from the shelf, the brands are making use attractive shades, shapes and outlines to make the packaging design impressive.

There is a team of designers that make a particular packaging design according to the product needs and consumer wants. The packaging design can increase or decrease the sales of the product.


Packaging Design Purpose & Function

There are diverse purposes and functions of the packaging design. At the moment, we are going to tell you the main ones. Have a look:

1) Awareness

Awareness is the foundation of innovativeness and creativeness. Our minds are so sharp that they filter and remember only those things that are special in a specific way. In just a few seconds, unique packaging design can grab the attention of the shopper which will add up to your standing. The product packaging design must stand on the expectations of the consumers.

2) Attraction

It is a bit connected with the awareness. Attraction is something that is imperative for the retailers that are present in the niche markets. The retailers want to grab the attention of the particular audience group. You might have seen different containers that are designed according to the drink flavor. For example, the Dew drink has a green color, and it is packaged in a green bottle.

3) Information

The purpose and function of the product packaging design are to address the consumer in numerous ways. The basic is nothing about the product ingredient, healthy benefits, how to use, expiry date, manufacturing date, etc. You can enhance the design of packaging by using your creativity. The bundling usually communicates how to dispose of, use and transport the items proficiently.

Why Is Packaging design important?

There are diverse reasons due to which the packaging design is imperative for both consumers and product manufacturers. On the other hand at present, we are going to explain you the key points. Have a look:

1) Enforce Buying Decision

The ¾ of the buying decision of the product depends on the packaging design alone. According to a survey, it has been noted that more than 40 percent people across the globe used to buy a product if its packaging design is good.

2) Capture the Shopper's Attention

It captures the shopper's attention. With the packaging design, the shoppers judge the product that is it of good quality or not. Similar products are placed on the same shelves in the stores. If your packaging design is good then it will stand out from the rest and grab shoppers' attention.

3) Makes Packaging Functional

People do not just like the design of the packaging of the product. They are also concerned about its functionality. If your packaging design is beautiful but not functional, then the consumer will have to face difficulty in opening and to use the product.

Due to this reason, he/she will not purchase the product again. The design of packaging increases the functionality of the packaging if it is good. Otherwise, the bundling will not be able to protect the product and make it a sale.

4) Efficient Packaging Design

The efficient packaging design can affect the quality of packaging. Whether the product is delicate or not, it has to be delivered in the newest form. If it gets damaged a bit, then the consumer will regret buying the product.

Also, due to this reason, he/she will never repeat the purchasing mistake of your product. Efficient packaging design can deliver tangible cost savings.

Last Word

Packaging is imperative for all sorts of items whether small or large, heavy or lightweight. From the above explanation, you can easily understand the importance of packaging design.

At present, many product manufacturers are making use of custom boxes that are designed uniquely. You can contact any top quality box company to get these boxes if you have short-run custom boxes.

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